Toyota's Battery Business Enters a New Era: PEVE Renames to Toyota Battery Co., Ltd.

2024/03/27
NEV, Supply Chain
Toyota
Malaysia
Japan
Effective October 1, 2024, Primearth EV Energy Co., Ltd. (PEVE) will become a wholly-owned subsidiary of Toyota Motor and will be renamed Toyota Battery Co., Ltd. This change reflects the company's commitment to leveraging its expertise in hybrid vehicle battery technology, developed since PEVE's establishment in 1996, to support Toyota's multi-pathway battery strategy. The renamed company aims to enhance the competitiveness of Japanese batteries by producing high-quality, safe onboard batteries for Hybrid Electric Vehicles (HEVs), Battery Electric Vehicles (BEVs), and Plug-in Hybrid Electric Vehicles (PHEVs). Based in Kosei City, Shizuoka Prefecture, the birthplace of Sakichi Toyoda, the founder of the Toyota Group, the company is dedicated to contributing to a sustainable global environment through its onboard battery business.
Click original text link for more information
Toyota
Hot News
Toyota to Livestream All-New Sports Models World Premiere on December 5
Toyota Motor Corporation will livestream its All-New Sports Models World Premiere on December 5 at 11:00 a.m. JST via its official website and YouTube channel, featuring English interpretation. The 30-minute event will be archived with full presentation texts and official photos posted post-event, marking Toyota's latest expansion in the sports vehicle segment.
Leapmotor Lafa5 Launched: Starts at 92,800 Yuan with 8295 Chip and LiDAR
Leapmotor launched the Lafa5 electric compact hatchback on November 27, offering five variants priced from 97,800 to 121,800 yuan (92,800-116,800 yuan limited-time offer). Built on LEAP 3.5 architecture B platform, the vehicle delivers up to 605km range and features an 8295 chip and LiDAR. Customers can enjoy launch incentives worth 24,900 yuan plus four lifetime warranty programs.
Seres Blue Electric E5 PLUS Launched with 230 km EV Range, RMB 119,800 Limited Price
On 3 Dec, Seres officially launched the refreshed Blue Electric E5 PLUS, its third-gen mid-size SUV. Two trims priced at RMB 139,800, limited offer RMB 119,800. Upgrades include 230 km pure-electric range, APA auto-park, toggle lane-change, second-row entertainment screen and AI cockpit. A 1.5L range extender, 160 kW motor, intelligent AWD and FSD adaptive damping are standard; factory camping packs highlight outdoor positioning. Rivals: Jetour Shanhai L9/L7 PLUS.
4
MINI Opens Second Standalone Showroom in Ipoh, Malaysia
Tian Siang Premium Auto has inaugurated MINI's second standalone showroom in Malaysia, located in Ipoh, Perak. The 6,500 sq ft facility accommodates up to five display vehicles with a 12-person team, featuring a customer lounge and entertainment zone. In collaboration with Gentari, the parking area provides two 180 kW DC fast chargers (RM1.70/kWh) and two complimentary 22 kW AC chargers. BMW Group Malaysia managing director Benjamin Nagel affirmed that the showroom strengthens the brand's electrified mobility ecosystem. The dealership operates daily with extended weekday hours.
5
VinFast Considers REEV Technology for VF9 Flagship SUV
Vietnamese automaker VinFast is evaluating the feasibility of adding range-extender electric vehicle (REEV) technology to its flagship VF9 SUV, with a dedicated project team in early exploratory stages. The VF9 currently accounts for only about 1% of VinFast's Vietnam sales. Despite signing the COP26 zero-emission commitment in 2022 targeting 2035, the company is considering REEV and hybrid solutions to improve range, though the technology acquisition strategy remains undetermined.
6
Facelifted Honda CR-V in Thailand Goes e:HEV Only, Drops Seven-Seater Variant
Thailand launches the facelifted sixth-generation Honda CR-V, now exclusively available with e:HEV hybrid powertrain and five-seat configuration. The 2.0L naturally aspirated engine paired with an electric motor delivers 184PS/335Nm. Prices range from THB 1,399,000 to 1,729,000, with both 2WD and AWD options. Key updates include a 9-inch Google OS infotainment screen, 10.2-inch digital cluster, and replacement of LaneWatch with true Blind Spot Monitoring (BSM) and Rear Cross Traffic Alert (RCTA).
Copyright © RUNTO TECH LIMITED. All rights reserved.