Toyota's Battery Business Enters a New Era: PEVE Renames to Toyota Battery Co., Ltd.

2024/03/27
NEV, Supply Chain
Toyota
Malaysia
Japan
Effective October 1, 2024, Primearth EV Energy Co., Ltd. (PEVE) will become a wholly-owned subsidiary of Toyota Motor and will be renamed Toyota Battery Co., Ltd. This change reflects the company's commitment to leveraging its expertise in hybrid vehicle battery technology, developed since PEVE's establishment in 1996, to support Toyota's multi-pathway battery strategy. The renamed company aims to enhance the competitiveness of Japanese batteries by producing high-quality, safe onboard batteries for Hybrid Electric Vehicles (HEVs), Battery Electric Vehicles (BEVs), and Plug-in Hybrid Electric Vehicles (PHEVs). Based in Kosei City, Shizuoka Prefecture, the birthplace of Sakichi Toyoda, the founder of the Toyota Group, the company is dedicated to contributing to a sustainable global environment through its onboard battery business.
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