Toyota's Battery Business Enters a New Era: PEVE Renames to Toyota Battery Co., Ltd.

2024/03/27
NEV, Supply Chain
Toyota
Malaysia
Japan
Effective October 1, 2024, Primearth EV Energy Co., Ltd. (PEVE) will become a wholly-owned subsidiary of Toyota Motor and will be renamed Toyota Battery Co., Ltd. This change reflects the company's commitment to leveraging its expertise in hybrid vehicle battery technology, developed since PEVE's establishment in 1996, to support Toyota's multi-pathway battery strategy. The renamed company aims to enhance the competitiveness of Japanese batteries by producing high-quality, safe onboard batteries for Hybrid Electric Vehicles (HEVs), Battery Electric Vehicles (BEVs), and Plug-in Hybrid Electric Vehicles (PHEVs). Based in Kosei City, Shizuoka Prefecture, the birthplace of Sakichi Toyoda, the founder of the Toyota Group, the company is dedicated to contributing to a sustainable global environment through its onboard battery business.
Click original text link for more information
Toyota
Hot News
Toyota Seike Coupe-SUV Rendered for Production: Lower Ride, Body-Color Cladding
Fresh renderings depict the production Toyota Seike coupe-SUV lower and sleeker than the Tokyo 2025 concept, swapping black cladding for body-color wheel arches and silver paint to enhance elegance. No launch date has been confirmed, signaling a sportier extension of the Seike lineup.
Geely Opens World’s Largest Safety Lab, Sets Five Guinness Records
On Dec 12, Geely commissioned its Global Holistic Safety Center in Hangzhou Bay—an 81.9 k㎡ facility backed by over RMB 2 bn investment and five Guinness records, including the world’s longest indoor crash track and largest climatic wind tunnel replicating –40 °C to +60 °C, 250 km/h wind and 264 weather scenarios. Together with the upgraded “Holistic Safety 2.0” framework spanning life, health, asset and privacy domains, the center enables closed-loop validation for AI-based occupant protection, Shield Gold-Brick battery, AI BMS 24 h hazard forecast and quantum-grade cyber defense.
CKD WEY G9 Luxury PHEV MPV Rolls Off: 442 PS/642 Nm, 170 km EV Range, Under RM300k
GWM’s CKD WEY G9 luxury PHEV MPV has debuted in Malaysia. The 5050 mm short-wheelbase seven-seater pairs a 1.5T with dual e-motor Hi4 system for 442 PS/642 Nm and 5.7s 0-100 km/h. A 44.2 kWh battery grants 170 km electric range; combined range tops 1000 km. Features include twin sunroofs, power sliding doors, 21-speaker audio, rear fridge and L2 ADAS; price set below RM300k.
4
SAIC-Audi Launches 500-Unit A5L Sportback Red Edition at CNY 291.9k
On Dec 12, SAIC-Audi released a 500-unit A5L Sportback “Red Edition” priced CNY 291.9k (MSRP 334.9k). Exclusive Racing Red or Hurricane Grey paint, RS 20-inch alloys, red calipers and gloss-black spoiler sharpen dynamics; cabin pairs Microfiber/Laedana synthetic trim with carbon inlays and 20-speaker B&O 3D audio, but drops seat ventilation/massage and Huawei ADAS for basic reverse camera & parking aid. Motive power comes from the 5-gen EA888 2.0T rated 150 kW/340 N·m, 7-speed S-tronic and quattro ultra, with ZF CDC adaptive dampers.
5
2025 Mercedes-AMG GLB Launches at USD 46.9k with L2 ADAS and 21-inch Wheels
The facelifted AMG GLB is priced USD 46.9k, up USD 0.7k. Standard L2 ADAS, optional 21-inch AMG wheels and red calipers, plus fingerprint scanner and comfort programs. The 2.0T+48V powertrain still delivers 306 hp, while the RSG starter-generator adds up to 10 kW/150 N·m; peak torque now spans 2500-4000 rpm via an 8-speed DCT.
6
212 T01 Changfeng Diesel Debuts at CNY 198.8k with 1 000 km Range
On Dec 12, the 212 T01 Changfeng Diesel landed at CNY 198.8 k with CNY 10 k trade-in bonus. The SUV keeps the rugged Changfeng face, 43° approach, 36° departure and 256 mm ground clearance; 850 mm wading (910 mm with snorkel). Cockpit pairs 10.25-in cluster with 12.3-in touchscreen and physical off-road switches. A 2.0 T diesel delivers 125 kW/415 N·m via ZF 8AT and BorgWarner transfer, sipping 8.5 L/100 km thanks to Bosch 2 000 bar common rail; 80 L tank gives almost 1 000 km range. Ladder frame, five-link live axles and on-demand 4WD complete the package.
Copyright © RUNTO TECH LIMITED. All rights reserved.