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AION's all-new Ray series first mid-size EV coupe Ray7 will officially launch on November 12, with pre-sale range 128,800-158,800 RMB. It is the first 120k RMB segment EV that fully integrates Huawei DriveONE e-drive, 192-line semi-solid LiDAR and FSD adaptive damping suspension. Built on pure RWD platform with 2920mm wheelbase, it delivers up to 702km CLTC range, 6.9s 0-100km/h acceleration, equipped with Snapdragon 8295P cockpit chip and L4 Robotaxi homologous ADAS large model, bringing high-level ADAS and sport chassis entry threshold down to 130k RMB segment.

On November 10, FAW Toyota officially launched the 2027 imported Crown in China, offering two core variants: Premium and Ultra, with official MSRP 299,000-349,000 RMB, plus an Ultra Two-tone edition priced at 354,000 RMB. It adds two exclusive two-tone exterior colors, upgrades the co-driver seat adjustment on the Ultra trim, retains the 2.5L hybrid system, positioned as an imported rear-wheel drive full-size luxury sedan in the 300,000 RMB segment, with some dealers offering up to 20,000 RMB terminal subsidy currently.

BMW officially announced its 2026 Guangzhou Auto Show lineup on Nov 9. The all-new iX3 will launch on Nov 25 with pre-sale range 269,900-339,900 RMB, followed by the new i3's official launch on the show's opening day. Both Neue Klasse EVs are built on 800V high-voltage platform with maximum 900+km CLTC range. The new 7 Series dual-tone custom paint, 5 Series special edition, X5 special edition and all-new MINI COUNTRYMAN make their China debut, all equipped with Panoramic iDrive system deeply integrated with Alibaba AI engine and Huawei HarmonyOS ecosystem.

On November 10, BMW officially launched the X5 xDrive30Li Exclusive Edition, a full-size luxury SUV with official MSRP 618,000 RMB, positioned between the existing 30Li Premium M Sport Night Package and 40Li M Sport Night Package. It retains the current design, comes standard with black high-gloss exterior kit and 22-inch two-tone alloy wheels, powered by 2.0T + 48V mild hybrid system, matched with 8AT transmission and xDrive intelligent AWD system.

The new Lincoln Z launched on Nov 10 with 5 trims, official MSRP 235,800-299,800 RMB, limited-time privilege price starting at 169,900 RMB before Nov 30. It features 27-inch 4K display, Snapdragon 8155 chip, 2.0T ICE and 234kW HEV powertrain with 5.99L WLTC fuel consumption, standard L2 ADAS and 24 acoustic packages.

On November 10, Mercedes-Benz officially launched the new GLC, slimming the previous 6-trim lineup to 4 variants with price range 349,800-455,800 RMB. HUAWEI HiCar is added across the full range, with new naming system: Elegance, Silver, Gold and Platinum. High trims get slight MSRP cut and new practical features including front seat ventilation, rear seat heating, while entry trim sees minor configuration reduction, making high-end variants far more cost-effective.