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The BYD Seal Lion 07 DM-i Intelligent Driving Edition has started arriving in stores, with an expected price starting at 250,000 yuan. It features the new “Ocean Aesthetics” design, with dimensions of 4880/1920/1750mm and a wheelbase of 2820mm. The interior is equipped with a 10.25-inch full LCD instrument panel, a 15.6-inch floating Pad, and a wide-temperature-range refrigerator. Both front and rear seats support ventilation and heating, with massage functions on the front seats. In terms of intelligent driving, the model is equipped with the “Divine Eye” high-level intelligent driving assistance system, capable of urban and expressway navigation. It also features the fifth-generation DM technology, with the four-wheel-drive version having a 0-100km/h acceleration time of around 4.7 seconds. The new model is expected to be officially launched soon.

On April 9, BYD Tang L was officially launched, offering six variants priced between 229,800 and 289,800 yuan. Built on BYD's Super e-Platform, the vehicle supports a 1000V high-voltage platform and 1000W ultra-fast charging, capable of charging 400km in 5 minutes. Positioned as a mid-large SUV, the plug-in hybrid version features the fifth-generation DM technology, DiDyna intelligent chassis, and advanced driving assistance systems. The launch also includes various purchase incentives, such as 0% down payment, 0% interest, and trade-in subsidies.

BYD's premium brand Denza has officially launched in Europe, aiming to compete with high-end German manufacturers like BMW and Mercedes. Denza, once a joint venture with Mercedes-Benz, is now fully owned by BYD. The brand plans to start sales in Europe with the Z9 GT electric version by the end of this year, a five-door electric shooting brake with 963 horsepower and a range of 630 km. Denza also plans to introduce the D9 MPV and two 4x4 models. The brand aims to become a full-liner premium brand, with its first model priced higher than the most expensive BYD currently available in Europe.

In March 2025, BYD sold 377,420 new energy vehicles, up 24.8% year-on-year. Passenger vehicle sales reached 371,419 units, up 23.1% year-on-year. The cumulative passenger vehicle sales for 2025 reached 986,098 units, with the total new energy vehicle sales exceeding 11.6 million units. By brand, the Dynasty and Ocean series sold 350,615 units, up 22.3% year-on-year; the Foton brand sold 8,051 units, up 126.8% year-on-year; the Tengshi brand sold 12,620 units, up 22.8% year-on-year; and the Wey brand sold 133 units. Overseas, BYD exported 72,723 new energy vehicles in March.

On April 18, the JETOUR Traveler and Mountain Sea T2 extended versions will be launched. Both models are 249mm longer, reaching 5034mm. They feature rugged styling with smoother rear designs. The interior includes a Qualcomm 8155 chip and supports HUAWEI HiCar and CarPlay. The 2+3+2 seating layout has added third-row air vents. The maximum trunk volume is 1653L, suitable for "moving-style off-road" trips. The Traveler is powered by a 2.0T engine with 254 horsepower and an 8AT transmission. The Mountain Sea T2 has a hybrid system with 120km and 206km pure electric ranges.

On April 16, the second-generation Haval Dragon MAX was officially launched with five models priced at 131,800-169,800 yuan. A limited-time offer price ranges from 116,800 to 154,800 yuan until May 31, 2025. The new model is positioned as a "smart driving hybrid mid-size SUV" and features the second-generation Hi4 intelligent four-wheel drive hybrid technology. It is equipped with a 1.5L engine and dual motors, delivering a combined power of 238 kW and a torque of 595 Nm, with a CLTC pure electric range of 165 km. The exterior adopts a "dynamic natural aesthetics" design, with "Tyndall Light" matrix headlights and pulling-through ail lights, available in five colors including Far Mountain Grey and Aurora Green. The interior features a 12.3-inch digital dashboard and a 14.6-inch center console screen, equipped with the Coffee OS 3 smart cockpit system.