Two New Concept Cars from Roewe to Debut at Shanghai Auto Show, Embodying “PEARL OF CHINA” Design Philosophy

2025/04/02
New car dynamics
Roewe
China
Roewe is set to unveil two new concept cars at the Shanghai Auto Show, which opens on April 23. The vehicles will be designed by renowned designer Joseph Kaban, who will embody the “PEARL OF CHINA” design philosophy. Kaban emphasizes that design is not just about aesthetics and innovation, but also about attitude. It should address practical usage issues and envision future mobility, making cars a new space for emotional interaction.
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Two New Concept Cars from Roewe to Debut at Shanghai Auto Show, Embodying “PEARL OF CHINA” Design Philosophy
Roewe is set to unveil two new concept cars at the Shanghai Auto Show, which opens on April 23. The vehicles will be designed by renowned designer Joseph Kaban, who will embody the “PEARL OF CHINA” design philosophy. Kaban emphasizes that design is not just about aesthetics and innovation, but also about attitude. It should address practical usage issues and envision future mobility, making cars a new space for emotional interaction.
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